Your events
are part of your customer relationship.
Prepare. Invite. Welcome. Follow up.
MADCRM organises your events from A to Z: every registrant joins your customer file, with their history, with no export or double entry.
An event usually means five tools. And contacts missing from the CRM.
With the Events module, preparation, registrations, welcome and follow-up happen in the same place as your prospecting, your quotes and your customer service.
From the first task to the last thank-you
Four phases, one single tool. Each step feeds the next, and all of them feed your customer file.
- 1
T-60 to T-30
Prepare
The assistant builds the foundation of your event from a few answers.
- Guided creation assistant
- Tasks generated automatically
- Visual countdown planner
- Budget tracking
- 2
T-30 to T-1
Invite
You target the right contacts and registrations arrive directly in the CRM.
- Invitations by segment
- Page and form ready to publish
- Free or paid tickets
- Automatic T-7 and T-1 reminders
- 3
Day of
Welcome
Check-in is fast and you always know who's present.
- E-tickets and badges
- Scan check-in
- Real-time arrivals
- Live interactive quiz
- 4
T+1 to T+30
Follow up
The event becomes a sales touchpoint, not a one-off moment.
- Automatic post-event follow-up
- Event summary
- Estimated carbon footprint
- History on every contact record
A complete action plan in minutes
Enter the type of event, the venue, the dates, the number of guests and the budget. MADCRM generates the task list and the countdown planner, then alerts you when a deadline slips.
- About fifty suggested tasks, which you adjust freely
- Countdown planner by category, importable from a CSV file
- Smart alerts on delays, budget and oversights
Creation assistant – Step 6 of 6
- Book the venueT-60
- Confirm caterer quoteT-45
- Send invitationsT-30
- Order signageT-21
- Prepare badgesT-3
Signage must be ordered within 5 days to make the date.
Invite your contacts, not an exported list
Choose a segment from your customer file: hot prospects, customers in an area, partners. MADCRM prepares the form, the invitation email and the event page. Nothing goes out without your approval.
- Registration form to embed on your own website
- Free or paid ticketing, promo codes, seat or meal reservations
- Confirmation, reminders and follow-ups sent automatically, with tracking of each send
Automatic sends
- Registration confirmationActive
- Reminder T-7 at 9 amActive
- Reminder T-1 at 5 pmActive
- Thank you and resources T+1Draft
A smooth welcome, an exact attendance count
Your guests present their e-ticket, your team scans the badge from a phone. The count updates live and every attendance is recorded on the contact's record.
- Instant search for a participant by name or company
- Interactive quiz to liven up a conference or trade show
- SMS options to warn of a last-minute change
118
arrived out of 142 registered
24
pending
Latest arrivals
- SMSophie MartinCabinet Martin19:12
- JBJulien BernardBernard Renovations19:08
- LDLea DuboisDubois & Sons19:05
The next day, your team knows who to call back
Thank-you messages, presentation materials and surveys go out automatically. The summary compares registrants, attendees and budget, and gives an estimate of the event's carbon footprint.
- Attendees and absentees sorted for a tailored follow-up
- Carbon footprint calculated using ADEME's Base Carbone® factors
- Feedback recorded to prepare the next edition
Event summary
Completed83%
attendance rate
−4%
budget variance
1.9t
estimated CO₂e
- 118 attendees · thank-you emailSent
- 24 absentees · replay and next meetingSent
- 9 meeting requestsAssigned
What changes when the event lives in MADCRM
Registrations no longer sit in a separate file. They enrich each contact's record and become signals for your sales and customer service teams.
Every registrant linked to their record
A new participant creates a contact. An existing contact sees the event added to their history, along with their attendance.
Segments that build themselves
“Attended two events this year”, “registered but absent”: target your next actions on real behaviour.
One subscription, one invoice
SMS, emailing and advanced module options are billed directly within MADCRM, with the rest of your tools.
Claire Lemoine
Manager · Atelier Lemoine · Customer since 2023
- Attended · Year-end customer evening
- Quote sent · Contract extension
- Registered · E-invoicing breakfast
- Support ticket resolved
For everyone who brings people together
MADCRM adapts to your events and your business to grow your customer relationship.
Freelancers
Organise your appointments without spending your evenings on it: everything fits in one simple, intuitive tool.
Open house, discovery workshop, product launch
Small businesses & small teams
Structure your invitations and follow-ups without adding complexity to your organisation.
Customer evening, seminar, afterwork
SMEs
Unite your teams around the same event: shared tasks, guests and tracking.
Convention, annual seminar, trade show
Complex organisations
Adapt the module to your processes: templates, roles and governance by department.
Congress, gala, public forum
More than 130 ready-to-use event templates
Tasks, countdown planner and quiz already written so you never start from a blank page.
Frequently asked questions
Is the Events module included in MADCRM?
Yes, it is part of the platform. Some options, such as SMS sending or high-volume emailing, are activated according to your needs and billed on your MADCRM subscription.
Can I publish registration on my own website?
Yes. You copy an integration code and the form displays on your website. Registrations arrive directly in MADCRM.
Do my attendees need to create an account?
No. They register with a few fields and receive their confirmation and e-ticket by email.
Can I sell tickets?
Yes: paid tickets, multiple rates, promo codes and seat or meal reservations. Payment is secure and the status of each ticket is verified server-side.
What happens to the data after the event?
It remains on the contact records, hosted in France. You keep the history for your future actions and can delete a contact at any time.
Organise your event easily with MADCRM
We'll show you in 30 minutes how to prepare, fill and run an event with MADCRM.